New digital platform will bring Yara's agronomic tools, expert knowledge and products all together in one place, helping farmers and agronomists make more informed decisions.

Yara UK & Ireland has launched YaraPlus, a digital platform designed to give farmers and agronomists everything they need to make informed crop nutrition decisions in one, easy-to-use app.

Developed in collaboration with farmers, agronomists and machinery manufacturer John Deere, the platform consolidates Yara's existing digital tools and much more, into a single intuitive interface. It has already been successfully trialled in Germany over the last 18 months.

"We're not just a fertiliser manufacturer, we're a crop nutrition business," explained Darren Glegg, Commercial Solutions Manager at Yara UK. "What we've been wanting to do for some time in the UK is bring all our tools, global expertise and local knowledge together into one platform. It will bring clarity for farmers and agronomists and help them make quicker, smarter decisions about nitrogen use that will save time and money."

Precision tools that deliver results

YaraPlus provides tools for precision crop nutrition that can be accessed anywhere, anytime via desktop or mobile – even on the go. It will help farmers apply the right amount of fertiliser at the right time to optimise yield and deliver the best return on investment.

The platform's variable rate application system uses satellite imagery combined with algorithms from Yara's N-Sensor technology to measure both crop biomass and greenness, providing significantly more accuracy than standard NDVI mapping.

"Other platforms enable you to create a variable rate application map, but none will give you a target rate. YaraPlus can tell you exactly how much fertiliser a crop needs," Darren emphasised.

YaraPlus can also link to Yara's N-Tester handheld chlorophyll meter for variety-specific nitrogen recommendations, photo analysis for early-season crop assessment and Tankmix compatibility checks with other crop protection products.

Seamless connectivity with the cab

Another key benefit is YaraPlus's integration with John Deere's own digital platform. "Farmers on the John Deere platform will be able to import fields directly into YaraPlus, create variable rate application maps and send them straight back as workplans with a single press of a button," said Darren.

In addition, YaraPlus can link you directly to Yara's customer order portal, speeding up orders and reducing manual steps. 

Targeted support for farmers

YaraPlus will also enable highly targeted, practical communication with farmers based on their specific location, activities and crops.

"This platform allows us to get to know our farmers better than we've ever done before," said Chrissy Holmes, Digital Solutions Lead, Yara UK & Ireland. "Users will be able to see crop nutrition advice and recommendations precisely targeted to their fields, their growing conditions. This is just the start of a really exciting era of simpler, more effective digital connectivity with our farmers that will help them to make better farm decisions."

YaraPlus will be demoed at LAMMA

YaraPlus will be take centre stage at Yara's LAMMA stand on the 14^th and 15^th January 2026, where visitors can explore all the platform's possibilities and see interactive demonstrations taking place.