Farming News - Trelleborg leads farmers to a new frontier of sustainable farming at Agritechnica 2023

Trelleborg leads farmers to a new frontier of sustainable farming at Agritechnica 2023

  • Trelleborg will unveil its most sustainable tire ever, the TM1 ECO POWER in Hall 20 - Booth #B04 from 12 to 18 November
  • Agri professionals will discover live smart farming tire solutions including its Adaptive Tire Management System (ATMS), TM1000PT, HF1000, MPT100 and TW rim: all for more efficient and sustainable customer's performance 

  • Trelleborg access to eSport world taking on the challenges of modern agriculture even virtually, with its own team competing to the Farming Simulator League. Fans and visitors can get to try and play at Farming Simulator video game on Trelleborg Booth #B04  


From November 12-18, Trelleborg will bring to Hanover's Agritechnica fair its tire technologies of today for farming of tomorrow, live from Booth #B04 – Hall 20.

Trelleborg, continuing its longstanding tradition as a "farming industry pioneer," will reveal its most sustainable tire yet, the TM1 ECO POWER, made from 65% recycled and bio-based materials.

The advanced technology applied to tread design makes TM1 ECO POWER the unrivaled tire solution for road and hard soil, allowing for unparalleled low rolling resistance meaning significant savings in fuel and battery consumption on electric tractors.

Trelleborg experts will be on hand to provide customers all tire benefits with the real tire on show, as well as presenting this new tire to media in the dedicated conference on November 13, at 2 pm at Booth B04 – Hall 20.

As global tire leader for agriculture, Trelleborg will feature on its booth key latest advanced tire solutions on the market, engineered to tackle the greatest challenges affecting agri industry worldwide. Trelleborg has answered the call for more sustainable performance, wider crop yields, and more efficient business operations by raising the bar when it comes to new tires.

Each tire on display offers key benefits for agribusinesses, according to application and load capacity, with many developed in cooperation with OEM partners.

Tire technologies today for farming of tomorrow

As agricultural sector is evolving rapidly, advanced technology into farmer's hands is just another way Trelleborg supports professionals in daily business.

Starting with ATMS (Adaptive Tire Management System), farmers will get real-time tire data for ultimate tractor performance through tire-mounted sensors that bring smart farming to everyday operations. The ATMS detects the tire working conditions including each tire's dynamic load, pressure, and temperature. While working, the farmer is constantly informed on how to fully optimize the tractor configuration in each operation through the most appropriate tire inflation pressure for an optimized footprint and reduced soil compaction, and the correct tractor ballast and implementation set-up for improved drivability on the road, greater traction and lower rolling resistance.


Premiered at the Paris SIMA show (France) in November 2022, the HF1000 is Trelleborg's next generation implement tire, especially engineered for handling larger load capacities on large forage wagons and slurry tankers. The latest HF1000 comes with an innovative tread pattern ensuring a wider footprint and self-cleaning, delivering minimal soil compaction and maximum efficiency even for the most demanding applications. With its VF casing and steel belted structure, this tire ensures long durability and superior performance both in the field and on the road.


Conceived for municipality and transport applications, the MPT100 has proven to be a highly versatile high-performance tire designed for multi-purpose off-road trucks. The MPT100 tire ensures excellent stability and greater wear resistance, while its flat tread crown reduces soil compaction. The tire goes even further by providing for optimal self-cleaning as well, due to its carefully crafted inter-lug terraces that enable mud ejection and prevent the tread from clogging even in intensely muddy conditions; this way farmers can rely on a tire that's always working at top efficiency.


Trelleborg's multi-award-winning tire, the TM1000 ProgressiveTraction®, will be on show to answer the call for increased customer's productivity with the lightest touch on soil. Made for the most advanced machinery, it ensures premium handling, high load capacity and self-cleaning, thus higher traction. The ProgressiveTraction® tread design, fit for the latest generation of machinery, delivers less stress on the soil through superior floatation and unbeatable traction with its extra-wide footprint; while on the road it guarantees low fuel consumption and emissions, premium handling and comfort while extending tire life.

To ring in the new era of Valtra's 6th generation S Series tractor, a full set of Trelleborg TM1000PT tires personalized with "THE BOSS" lettering will fit the so nick-named high horsepower tractor on show at Agritechnica, offering all the technology our advanced smart farmers expect along with the famous Valtra Unlimited customizations.

As a leading expert in complete wheel solutions, Trelleborg will also show off its patented agricultural TW rim profile made for today's tractors, combines and harvesters, ensuring easier fitting and proper inflation of low-pressure tires for enhanced performance.


And finally, the Trelleborg Booth #B04 – Hall 20 offers something for everyone, including gaming fans with a corner fully dedicated to Farming Simulator eSport. Agritechnica will host the next live tournament with the Trelleborg official team competing. 

Players and visitors are invited to play to the latest Farming Simulator 22 video game on official game seats, experiencing a real e-competition. The Farming Simulator offers a unique gaming experience, where players take on the challenges of modern agriculture including land cultivation, crop harvesting and animal feeding, and can choose from over 300 tractors fully equipped with Trelleborg tire solutions. 

It's just one more way that Trelleborg shows its commitment to advancing the agricultural industry, encouraging productivity, farming efficiencies and sustainability by engaging farmers in new and exciting ways, using advanced technologies geared for the future.