The new website introduces natural-language property search, allowing users to describe what they are looking for in everyday language rather than navigating multiple filters and dropdown menus.

A search such as "arable farm with 100+ acres and environmental opportunities" can be translated into a targeted property search across its listings.

Strutt & Parker is the first leading UK property agency to introduce natural-language search and this milestone forms part of Strutt & Parker's wider investment and growth strategy.

Earlier this year, the firm unveiled a significant rebrand following investment from shareholder BNP Paribas and it has also just announced that the residential valuation teams, previously part of BNP Paribas Real Estate, have been brought into Strutt & Parker, putting the business in a strong position to support clients with complex valuation requirements.

The new website has also been developed to be GenAI-friendly, helping AI platforms including Gemini, ChatGPT and Claude, as well as search engines, to index and serve Strutt & Parker content more easily.

Other improvements include a mobile first experience, faster performance, navigation built around customer intent, improved accessibility standards for a more inclusive experience that's easier for everyone to use (WCAG standards), and stronger security controls protecting client data.

Sam Holt, Head of Estates and Farm Agency for Strutt & Parker, said: "Our new website makes it much easier for buyers to find exactly the type of farm or estate they are looking for, while also putting them in touch with our nationwide network of local agents. As such, it strengthens our position in the markets we serve and enables us to deliver an even stronger proposition for clients."

Tamerah Couchman, Head of Marketing and Client Experience at Strutt & Parker, said, "As AI continues to transform how people search, websites matter more than ever - shaping how brands are found, understood, and chosen - Strutt & Parker's now combines customer insight, intuitive design, and intelligent technology to transform and simplify discovery. Our new navigation has been rebuilt around customer intent and comprehension, creating a more streamlined experience and a strong foundation for future innovation."

Over recent months there has been continued investment at a senior level in Strutt & Parker's Rural business. David Couch has been confirmed as Head of Valuation, while Natalie Gaibani joined as Head of Farming earlier this year, with Ian Ashbridge strengthening the firm's farm and estate consultancy offering across the East of England. Alice Rawdon-Mogg and Alastair Deighton also joined in the spring, bringing extensive estate management experience, with Mark Stephenson adding specialist knowledge in minerals and environmental services and Ed Vereker widening the expertise in building consultancy into the southwest of England.