Pick For Britain, a central online recruitment hub, is now live for fruit and veg businesses to advertise their job vacancies for this year’s harvest.

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The site, developed by government and the industry, helps to bring workers and employers together and ensures the UK can continue to deliver the best quality British fruit and veg for everyone to enjoy. 

Before it can be promoted to the public, the site needs to be sufficiently populated with available roles. To achieve this, farm businesses, labour providers and recruiters are being urged to post job vacancies on the site now.

NFU Vice President Tom Bradshaw said: “As the peak summer harvest approaches, we have been working closely with Defra to ensure a solution is in place for businesses to recruit domestic workers this summer.

“A dedicated ‘Pick For Britain’ website has been created by the government that provides opportunities for people who want to work on farms this summer and we are expecting further news from the government this week on a drive to recruit people who want to help British farms.

"There will be thousands of vacancies opening up on farms across the country in the coming weeks and we have already seen a fantastic response from the public wanting to pick for Britain this summer. 

“Farmers are incredibly proud to be producing food for the nation at this crucial time but there are challenges and the support of the British public is incredibly valued.”