Strutt & Parker has announced the appointment of Natalie Gaibani as its new Head of Farming.

Natalie joins Strutt & Parker from Promar International where she held roles as Head of Farm Business Survey and Interim Managing Director. Before that, she was Chief Operating Officer at Farley Farms & Estate in Berkshire, overseeing the running of a diverse 1,750-acre arable farm, with additional equestrian, sporting and property enterprises. Her career also includes 12 years as a police officer with Thames Valley Police.

Kate Moisson, Head of Rural for Strutt & Parker, says: "Farming has changed more in the past five years than in previous decades and that pace of change shows no signs of slowing. The appointment comes during a challenging period for farmers, with many feeling financially squeezed as the sector adjusts to a shifting policy framework and market pressures. Clients increasingly want strategic advice to guide them through this transition and build sustainable, resilient businesses. Natalie's experience across both hands-on farming and agri-consulting makes her exceptionally well-placed to lead our farm consultancy team as they support clients facing into challenge and change."

Natalie Gaibani says: "There are a lot of very partisan voices in farming at the moment, which makes it hard for farmers to cut through the noise and focus on what will keep their businesses resilient and profitable.

"I see our consultants' role as bringing a more nuanced, practical perspective that gives clients clarity and confidence. With significant structural and generational change under way, this is an important moment for farmers to look closely at their businesses and consider what they might need to do differently to adapt. That means taking a holistic view - understanding the wider aims of the family and what they want to achieve.

"My experience with Farm Business Survey data, drawn from farms of all types and sizes, has given me a strong sense of what is working across the sector and what isn't. I look forward to helping clients use that insight to identify the best options for their future."