Hawkstone, the UK's fastest-growing beer brand, today announced the launch of 'Beer Farmer', a new mobile game. Launching on September 10th to mark Back British Farming Day, the game allows players to step into the pixelated wellies of a surprisingly athletic Jeremy Clarkson character to experience the perils and glory of harvesting barley for beer.

In an effort to give the nation a taste of the back-breaking work that goes into every pint, 'Beer Farmer' challenges players to navigate three levels of increasing agricultural chaos. The journey begins with players collecting barley seeds while hurdling herds of uncooperative cows. Level two sees them gathering manure for fertiliser, all while dodging suspiciously menacing scarecrows. The final harvest is a frantic dash to bring in the barley, avoiding torrential thunderstorms and swarms of particularly vicious wasps.

The game isn't just a bit of fun; it's a reminder of the relentless hard work of British farmers. 

Jeremy Clarkson, farmer and now gaming hero, commented on the launch:"I've always said farming is hard, but it turns out this farming game is almost as difficult. In some ways it's worse because the wasps are the size of spaniels. But the game is also really good fun, and it makes an excellent point about how much effort goes into growing the ingredients used in every single drop of Hawkstone." 

Successful players who manage to guide Jeremy through the pixelated peril and complete the harvest will see a perfect, virtual pint of Hawkstone poured. More importantly, they will be rewarded with a 15% discount code to be used on their next order from the Hawkstone website, turning their virtual hard work into a very real reward.

'Beer Farmer' will be available to play for free on the Hawkstone website. https://hawkstone.com/pages/hawkstone-beer-farmer-game

About Hawkstone: Launched in 2021 by Jeremy Clarkson and the Cotswold Brew Co, Hawkstone offers a range of premium British lagers, ciders, gin and vodka. it was named after an ancient standing stone, and the beer was originally made from barley grown at Diddly Squat Farm. Hawkstone is currently the fastest-growing beer brand in the UK and holds the distinction of being the most followed beer in the world on Instagram.

Additional tech information

The game is a throwback sidescroller the likes of which were seen on the NES or Megadrive with a potty-mouthed twist. To create the game, multiple AI models were used, from graphics to sounds to the dialogue itself. Open AI, Runway, Elevenlabs and Udio were all brought together by creatives and coders to make the game in just under two months