Farming News - Film celebrating farmers restoring nature wins at the world’s biggest sustainability film festival
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Film celebrating farmers restoring nature wins at the world’s biggest sustainability film festival
The Soil Association's 'Picture This' film, is part of their campaign to celebrate 80 Voices to mark the charity's 80th anniversary.
A film celebrating "everyday people" working on nature's revival has scooped an award in the people and planet category at the 2026 Big Syn International Film Festival Awards.
The leading UK food and farming charity Soil Association cements its 80th anniversary with its 'Picture This' film, created by filmmakers Transfixus Creative.
The film spotlights the people transforming the way we eat, farm and care for our natural world.
Soil Association Director of Marketing and Communications Julie Wilkins said: "With 70% of land in the UK being farmland, we can't talk about tackling climate change or nature recovery if we don't support and empower people delivering for climate, nature and health every day through their work.
"The film celebrates everyday people doing their part to create a better world, those that have shaped their lives and careers around a sustainable food and farming future.
"The Soil Association and Transfixus Creative are thrilled to have won this award for the 'Picture This' film."
The festival has been led by celebrated sustainability leaders and OSCAR and BAFTA winning celebrities and has so far reached over 60 million in 120 countries, inspiring them to act on the United Nations Sustainable Development Goals (UN SDGs) and make positive changes for the environment, society and economy.
The poem featured in the film was written by Soil Association Certification Officer Bethany Halliwell and the film itself made by Transfixus Creative.
It encapsulates some of the 80 voices that are marking the charity's eight decades of work on adopting nature-friendly practices.
From regenerative vet Claire Whittle who has seen the revival of dung beetles on the farm to farmers Danny and Tenesia restoring biodiversity by leaving a part of the land uncut.
Below is the full list of people featured in the film:
- Claire Whittle, Regenerative vet and beef farmer manages Caedicws Farm, a 230-acre farm with a mixed herd of native breed cows in rural North Wales.
- Danny and Tenesia Pascal, at Earths Farm in West Wales, connect people to the land.
- Sean Ruffell, Managing Director at Organic North a co-operative wholesaler of certified organic produce in the north.
- Luis De Abreu, Head of Catering at Greenshaw Learning Trust, a multi-academy trust with schools across the South of England. Twenty-nine schools within the trust have earned Food for Life Served Here Bronze certification, meaning over 5,700. healthier and more sustainable meals are served daily.
- Member of the public, Shelly Outteridge.
This year the awards unveiled the coveted Global Impact Showcase, a non-competitive section of the festival that features a curated group of local and global films from brands, charities and filmmakers that told stories of nuanced initiatives creating the all-so-very important ripples of positive change.
These films were screened to millions of viewers across the world during the festival and beyond. This year the festival joined forces with Leonardo DiCaprio and Richard Ladkani's Yanuni, to take the film to millions more across the world, to support the important work the film's protagonist is doing to save the Amazon. Yanuni has been a shortlist for the 2026 OSCARS and has now garnered over 14M views.