One of the nation’s favourite foodie weeks returns 23 – 30 April 2021, as we celebrate the 11th Great British Beef Week (GBBW). This year GBBW is focusing on recognising and highlighting British beef farmers and the work they do to support sustainable production practices on their farms. It’s due to the strides that these farmers make in this area that British beef continues to be amongst the most sustainable in the world.  

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Picture: Kelvin Murray

Here Jilly Greed (Ladies in Beef co-founder), Minette Batters (NFU President and Ladies in Beef co-founder) and Adam Henson (British Farmer, TV Presenter and Patron of Ladies in Beef) provide their thoughts on the importance of sustainability and GBBW.

Jilly Greed:“Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.   

“Managing land in a sustainable way is a fundamental responsibility of the modern-day farmer.  This includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, or harvesting and giving cattle rainwater to drink. British beef production boasts a carbon footprint of just less than half the global average, and reflects the hugely important and positive work our farmers are putting in day-by-day. It’s vital that we keep bringing attention to the ways our producers are respecting the land, whilst also producing the foods we enjoy eating.”

Minette Batters:“The British beef sector has so much to celebrate right now. Not only do we produce a fantastic, affordable product that is renowned around the world for its quality, but we do it in one of the most sustainable ways possible, utilising our natural resources to turn inedible grass into delicious, climate-friendly protein.”

Adam Henson:“Great British Beef Week is as important now as it has ever been. Our beef farmers up and down the country continue to work to feed the nation with delicious, locally reared British beef. Beef farmers take sustainability seriously and aim to become carbon neutral by 2040.”

What's Going On

During GBBW innovative and sustainable farming methods from producers across Britain will be highlighted. 

• Keep an eye out for #GBBW21 in your social feeds and follow our social channels – the Ladies in Beef group would love to hear from you with your questions and comments. Beef farmers (including many Ladies in Beef) and food and farming organisations will be joining in the conversations and sharing their take on sustainability, sustainable beef and what it means to them 
• In regional newspapers local beef farmers will be telling their own stories  
• Look out for on-pack GBBW stickers promoting ‘enjoy British beef’ and posters in supermarkets and butchers and farm shops 

Delicious new beef recipe ideas and cooking tips will be published on the website www.SimplyBeefandLamb.co.uk.   

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Ladies in Beef (LiB) are the organisers of GBBW, you can find out more about us on this site https://www.ladiesinbeef.org.uk/gbbw/. 

GBBW is once again supported by AHDB, as well as Red Tractor, National Farmers Union, The Royal Agricultural Benevolent Institution (RABI) and Hybu Cig Cymru.